Chips AR Packaging

5/5

, Industry

Marker-less

Leveraging AR into an interactive product packaging for elevated customer experience.

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A leading food brand was seeking a fun, interactive, and innovative approach to elevate their customer experience. They achieved so by creating an AR Experience around one of their products (chips packet). The QR code of the experience was printed on the packaging of the product.

On scanning the QR Code, the customers were presented with a 3D representation of the chips packet and a 360-degree view with some chips flowing around the product in a stimulating manner.

The brand further indulged their customers with an incentive for further user engagement. Once the experience was over, an offer for 2GB of mobile data was presented to the users. The experience redirected them to a different webpage wherein the offer code was revealed.

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