Face Filters have become a standard feature of AR that people use on a daily basis, especially the younger generation. Emirates NBD, the largest banking group in the Middle East, took advantage of this trend by creating a Face-Filter AR Experience on Vossle.
According to the Chinese zodiac, 2022 is the Year of the Tiger. Emirates NBD celebrated the New Year with the face filter which allowed users to get their face painted with a tiger image. Emirates NBD wanted to reach as many people as possible. They chose Vossle since any AR Experiences can be easily shared with others, across all devices and social media platforms.
In addition to celebrating Chinese New Year, the AR Experience proved to be a successful marketing strategy as many people played with the face filter and shared it with friends and family.