Tanishq utilizes Vossle’s 3D Try-On feature for its launch in Metaverse

In its pioneering endeavor, Tanishq explored the possibilities with the modern technological trends to reach out to prospective consumers. India’s biggest jewelry retailer held the first metaverse conference in the country to launch its latest polki-based wedding jewelry collection, Rivaah.  Tanishq collaborated with Adfactors PR as its media partner and Queppelin as its technology partner […]

The Power of AR Product Visualization in the Metaverse Era

Positive customer experience is very important for merchandisers, whether operating from a physical locale or an eCommerce platform. For online endeavors, creating modern and exhilarating immersive experiences is how you attract new clients, and augmented reality (AR) based product visualisation is one of the best tech solutions towards the transition of online shopping.  Thereupon nearly […]

How Beverage Industry can benefit from Augmented Reality

Augmented Reality is one of the freshest technology-based marketing tools. You can find countless examples of Augmented Reality for the web being used by large-scale as well as small-scale companies such as Sephora, Uber, and Hewlett Packard. Companies from multiple industries have been using the technology to generate more engagement with their customers and attract […]

Augmented Reality (AR) in Restaurant: Benefits & Examples

Gartner estimated that over 100 million consumers used AR to shop in 2020. While 66% of people say they are interested in using AR for help when shopping. With the help of Augmented Reality, retailers can customize and personalize the shopping experiences of these 100 million people as opposed to traditional retail experiences where most users would […]

Top Examples of Augmented Reality (AR) Experiences

It is estimated that by 2028, the global AR market is expected to have grown from $6.12 billion in 2021 to $97.76 billion. The epidemic of Covid-19 has likely accelerated investment in recent months, owing to a higher demand for businesses to enhance client interactions through digital platforms. In terms of marketing, augmented reality enables […]

Augmented Reality (AR) Virtual Try-On with Vossle

It is more crucial than ever to allow customers to virtually inspect items before making a buying decision. With restricted availability to in-store experiences and movement restrictions, marketers are increasingly looking to alternative methods to allow buyers to try out things in real-time Augmented Reality before making a purchase. Using a Web-based Augmented Reality tool, […]

Top Augmented Reality/WebAR Experience creation platforms

Augmented Reality(AR) has taken the world by storm. The recent announcement by Mark Zuckerberg on making Facebook a metaverse has made many people aware of the existence of Augmented Reality and its importance. Many brands use AR to create a buzz around themselves. But many of the organizations are yet to explore that avenue. As […]

How Augmented Reality is Changing the Food Industry?

Benefits of AR to customers Augmented reality has completely changed the customer experience in this new era. Since most of the customers opt for online platforms to shop from, AR helps the customers to view a particular product in the form of a model. This way the customer is able to perceive a better insight […]

Advantages of Augmented Reality (AR) for Businesses

Do you remember that new shirt you bought online and had to return the item multiple times just because it did not fit you? If only you could try the shirt before purchasing it online. Or that coffee table ended up taking a lot more space in your living area than you expected? If only […]

How Augmented Reality (AR) is going to transform Retail?

Gartner estimated that over 100 million consumers used AR to shop in 2020. While 66% of people say they are interested in using AR for help when shopping. With the help of Augmented Reality, retailers can customize and personalize the shopping experiences of these 100 million people as opposed to traditional retail experiences where most users would […]