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11 Benefits of Augmented Reality (AR)

Definition of Augmented Reality

Augmented Reality (AR) refers to experiences in which a real-world environment is enhanced with digital elements such as images, text, and videos. Augmented Reality could be applied to both visuals of the front-facing (selfie) and back-facing (world) cameras.

The AR market was only worth $1 billion in 2016 and now, it is expected to be worth over a whopping $18 billion!

Statista

Let’s take a closer look at the advantages of Augmented Reality that have led to its enormous popularity.

11 Benefits of Augmented Reality (AR)

AR helps Lower Product Return Rate

Product returns cost an average loss of about 3.8% in profits per company.

Convert Visitors into Customers with Augmented Reality Experiences

Interacting with products that have AR experiences leads to a 94% higher conversion rate

Now you can embed AR Experiences directly on your landing page or product page with Vossle’s Inline AR commerce solution.

Web-based Augmented Reality is Easy to Implement

AR is Preferred by Next-gen Shoppers

GenZ’s spending power has been estimated in the region of $262 Billion. As of 2020 GenZ represents over 25% of the US population and more than 60% of the Global Personal Luxury Market by 2025.

GenZ are conscientious consumers. GenZ regards online shopping as not just a transaction but a worthwhile experience. They don’t want the traditional 2D shopping experience, which leaves doubts regarding whether or not a product is right for them. They seek fun, creativity, interaction, and clear communication- everything an AR-enabled 3D experience offers.

Bring the Store to the Customer

AR Visualization for Confident Shopping Decisions

“6 out of 10 respondents to a Google survey revealed they want to be able to visualize how and where a product could fit into their lives.”

One-up Over Your Competitors

In the present market, when numerous companies sell similar goods at similar prices, it is crucial to take steps to differentiate your business in order to attract customers. AR has the potential to be exceptionally effective in this ever-growing competition to stand out. Something as unique as AR can serve as your company’s USP and even help you connect to your clientele a lot better.

Enhance Customer Experience & Satisfaction

Provide Safe Learning Environment

AR Content has a Higher Potential to Go Viral

AR Analytics – Measure the Outreach & Engagement Level

Conclusion

Converting website visitors into customers should be a top priority for all online marketers. Especially now since the shopping habits of consumers are evolving. Today, buyers see shopping as an experience, not just a purchase. They don’t want a boring online shopping process that leaves them guessing whether or not a product is right for them.

With AR embedded in websites, customers will be well-informed about the product even before heading to the store. This benefits not just online, but in-store purchases as well.

In my opinion, the advantages of AR will only keep on increasing as more businesses leverage Augmented Reality technology into their marketing strategies.

If you too would like to utilize AR in your business and elevate it to newer heights, get started with Vossle for free today, create an amazing WebAR experience in less than a minute and without any coding!

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